The Psychology Behind Mobile Pocketbook FosteringRewards and rewards such as discounts, cashback and loyalty points can be powerful incentives for mobile wallet fostering. However, the specific aspects that drive mobile wallet fostering are still a mystery.Making use of the stimulus-organism-response (S-O-R) concept as a theoretical basis, this res… Read More

The Psychology Behind Mobile Pocketbook FosteringIncentives and incentives such as discount rates, cashback and loyalty factors can be powerful motivators for mobile wallet adoption. However, the exact factors that drive mobile pocketbook fostering are still a secret.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, this … Read More

The Psychology Behind Mobile Pocketbook FosteringIncentives and rewards such as discounts, cashback and loyalty factors can be effective incentives for mobile purse adoption. However, the exact factors that drive mobile budget adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, this study t… Read More

Mobile Pocketbook Protection: What Online Marketers Ought To Know5. Mobile Purse Protection: What Marketers Ought To KnowWhen it comes to utilizing an electronic pocketbook, consumers can feel great that their bank card details is secure. For the most part, the details is encrypted and tokenized (replacing sensitive information with special identif… Read More